Contravent is a mid-sized advertising agency. While an employee there, I helped design a format to share recent work with all clients as well as anyone else who might be interested. The idea was that we might be doing heavy lifting on the development side for one client while doing brand strategy for another—and if we showed each our different capabilities, we might earn new projects.
Each mini case study was sent as an email and posted on LinkedIn, Facebook, Instagram, and Twitter. I wanted the copy to be casual, smart, and a little goofy. The example below is showcasing work done for the Recursion client.